First of all make a list of every word or phrase you can think of that people might use to find what your site offers. Then use an Excel spreadsheet to put each keyword as a separate record in it, as you'll need to do some calculations later.
USE THE WEB TO GET MORE
Wordtracker (http://www.wordtracker.com/) That's a paid service for regular use, but it offers the benefit of a free version, which can be used to complete your keyword research if you are fairly organized.
Free Wordtracker (http://freekeywords.wordtracker.com/) is almost equally useful as the paid one. If you enter your main keyword, Wordtracker lists out suggestions for other popular search terms that contain that particular word or phrase. However, like any free tool, it has a few downsides. For instance, it won't store your keywords for future use, it only gives you 100 suggestions and lets you get suggestions for just one word at a time.
Google's Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) Quite a useful thing. Select to generate keyword ideas with Descriptive Words or Phrases. Enter a keyword for the start and go ahead to get a nice list of keywords.
Keyword Discovery (http://www.keyworddiscovery.com/search.html) This search term suggestion tool can also be quite helpful, as long as it's free. The drawback is again, that you can only ask for suggestions for one keyword at a time, and won't be able to check more than 100 keywords daily. Besides, like the rest of free tools, it won't store your keywords for the future.
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